History Our boutique "Worlds End" at 430 King's Road, Chelsea has a very special place in the history of British fashion In 1970, I and my boyfriend, Malcolm MacLaren moved in, calling the shop "Let it Rock" and selling Teddy Boy clothes and 50′s fashionSynonymous with British punk culture, Vivienne Westwood often references this era when designing her eponymous label's collections From flashes of plaid to metallic accents and tongueincheek slogans, discover clothing with a distinctively rebellious attitude Look out for the signature Orb emblem featuring across everything from bags to jewelry430 Kings Road1971 – 1980The hippie movement was still the fashion look of late 1960s London, but this did not inspire Vivienne Westwood and Malcolm McLaren, they were more interested in rebellion and in particular 1950s clothing, music and memorabiliaVivienne began by making Teddy Boy clothes for McLaren and in 1971 they opened Let it
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